Editor’s Note

If you ask anyone in my family, they would tell you that I was always a curious person. I was that child in public transit that would always ask commuters questions – where are they going today? What did they do for a living? What was their name? Anything and everything about strangers I wanted to know. This has carried on with me throughout my life and to this present day. I was always interested in people’s stories.

Most people may not know this, but I actually started my University degree in Journalism at Carleton University in Ottawa. CNN was one of my favourite news outlets growing up and I loved watching reporters convey information to viewers through our small screens. I knew one day that’s what I wanted to do.

It’s actually interesting how I ended up doing what I do but on the other side of the media. I now own a Public Relations firm which focuses on promoting talent in the entertainment industry. Instead of reporting about their stories, I get to convey it by the way of the media. In a way, I guess, I am still a storyteller.

We are so lucky to live during a time where the digital age is really flourishing. Now we have so many means of communicating – whether it be through social media channels like Twitter or Instragram or through YouTube vlogs, we are blessed to be able to access information that is easily available online.

The idea of starting a magazine was always in the back of my mind. 10 years ago, when the concept of blogging was born, I jumped on that train and documented my life in Toronto and my love for all things arts, culture and fashion. I loved having that medium where I was able to share things that I was passionate about and things that I thought mattered.

That passion never really went away. This is why I decided to create The Scoop – a new online magazine that will cover not just the things that excite me – like fashion, beauty, arts and culture – but also people’s stories. I truly believe that we each have our own calling on this planet and there is nothing I love more than hearing about people’s passions and why they do what they do. I am excited to be able to share this with all of you and I hope you come back and keep reading for more.

Amira de Vera
Editor-in-Chief, The Scoop

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